The Cool List: What Hispanic Millennials Are Into Right Now
What’s cool to Millennials today? And how do Hispanics and non-Hispanics differ? Furthermore, how do those who still reside with their parents differ from those who live on their own as young families?...
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In the Philippines, Millennials Demonstrate Resilient Spirit
The Millennial members of the International Filipino Association at NYU hosted a musical showcase in which 100% of proceeds were donated to NAFCON USA’s Bayanihan Relief & Rehabilitation Program....
View ArticleConsumer Insights: MTV’s and Subway’s ‘Hunger Game’
Whether they’re healthy eaters or would like to improve their eating habits, the overwhelming majority of Millennials are food-conscious, according to a new joint survey from MTV and Subway...
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Scratch Reveals Banking’s Increasing Irrelevance Among Millennials
Viacom’s Scratch embarked on a three-year study, aptly titled the Millennial Disruption Index (MDI), to decode the industries most ripe for disruption at the hands of millennials . The results are in...
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Consumer Insights: Comedy Central’s ‘Outrageous & Contagious: Stand-up Study’
Social platforms have fueled a new golden age for comedy, in which fans develop personal relationships with comedians and share stand-up content throughout their personal networks. In its study...
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The ‘Born-Free’ Generation in South Africa
Young people walk in a park in Johannesburg in front of a billboard calling on the people of South Africa to vote for the ANC in the upcoming general election on May 7, in a vote which promises to be...
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MTV Surveys Young People in the EU Ahead of European Parliamentary Elections
People vote at a polling station during the European parliament elections in Gibraltar on May 22, 2014. Europe kicked off its mammoth parliamentary elections today, with Britain and the Netherlands...
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The World Cup Will Be More Exciting Than the Olympics, According to...
With the 2014 FIFA World Cup kicking off today, MTV got in on the football fun and surveyed young people across eight regions, including Australia, UK, France, Latin America, Germany, Italy, Southeast...
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Consumer Insights: 10 Ways To Make The Millennial Connection
Comedy Central spends a great deal of time thinking about, engaging with, measuring, and talking to its audience about its brand and competitors. In “Making the Millennial Brand Connection,” Comedy...
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Millennials ‘Redefining Patriotism as an Active Commitment’
In the spirit of the upcoming Fourth of July, MTV took a look at patriotism among young people in its brand new research study, “Millennials & #Merica.” The results tell us a positive story, with...
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MTV Looks at ‘Millennials Now’ Through Online Video Content
It’s well known that Millennials, or those born between 1981 and 2000, are voracious consumers of online video content — as well as creators and sharers of this content. In “Millennials Now,” MTV...
View ArticleScratch’s Anne Hubert Answers ‘The Question of Attention’
At her recent TED talk, Anne Hubert, Senior Vice President of Scratch, offers up her take on the question of attention: how we get it, how we hold it and how we use it to create what’s next. “Viacom...
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As Convention Season Arrives, Trio of Viacom Brands Crank up Political Coverage
The U.S. is scheduled to elect a new commander in chief in less than four months. The next president will likely impact legislation regarding, among other issues, LGBT rights, gun control, and climate...
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A Super Sweet Resurgence of Reality on MTV
In 2005, a show called My Super Sweet 16 premiered on MTV. I was 14, fixated yet mildly disturbed as I watched teenagers just a couple of years my senior scream at their parents for buying the wrong...
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LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the...
Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. For Pride Month (June), we published stories on the most...
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Nickelodeon’s Hey Arnold!: The Jungle Movie Is No Ordinary Field Trip
This Thanksgiving, Nickelodeon is serving up a feast of nostalgia with a feature-length TV movie revival of its iconic 90s cartoon, Hey Arnold! Hey Arnold!: The Jungle Movie will finally answer some...
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