LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

To Celebrate Pride Month, Logo Reveals the Most LGBTQ-Friendly Companies in the US New research from Logo identifies the 25 US companies demonstrating the biggest public commitment to LGBTQ people and issues. Read more »

Ireland’s First Gay Prime Minister Reveals Evolving LGBT Attitudes A 2016 study revealed Ireland as a trailblazer in LGBT acceptance. Last month, Leo Varadkar became the country’s first openly gay leader. Read more »

For the National Day of Play in the Netherlands, New Local Research on Play Last month in the Netherlands, Nickelodeon went off the air to encourage outdoor play – and offered up new stats on Dutch kids’ play habits. Read more »

In South Africa, Generation X Is Redefining Adulthood A look at how Gen Xers in South Africa differ from their global peers. Read more »

For Youth, “Copying” Is the Path to Originality Authenticity is about turning unique sources of inspiration into something new. Read more »

Meet Our Modern Dads A new video sheds light on the meaning of fatherhood for some of the men we spoke to for our Modern Dads project. Read more »