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MTV Surveys Young People in the EU Ahead of European Parliamentary Elections
People vote at a polling station during the European parliament elections in Gibraltar on May 22, 2014. Europe kicked off its mammoth parliamentary elections today, with Britain and the Netherlands...
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The World Cup Will Be More Exciting Than the Olympics, According to...
With the 2014 FIFA World Cup kicking off today, MTV got in on the football fun and surveyed young people across eight regions, including Australia, UK, France, Latin America, Germany, Italy, Southeast...
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Consumer Insights: 10 Ways To Make The Millennial Connection
Comedy Central spends a great deal of time thinking about, engaging with, measuring, and talking to its audience about its brand and competitors. In “Making the Millennial Brand Connection,” Comedy...
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Millennials ‘Redefining Patriotism as an Active Commitment’
In the spirit of the upcoming Fourth of July, MTV took a look at patriotism among young people in its brand new research study, “Millennials & #Merica.” The results tell us a positive story, with...
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MTV Looks at ‘Millennials Now’ Through Online Video Content
It’s well known that Millennials, or those born between 1981 and 2000, are voracious consumers of online video content — as well as creators and sharers of this content. In “Millennials Now,” MTV...
View ArticleScratch’s Anne Hubert Answers ‘The Question of Attention’
At her recent TED talk, Anne Hubert, Senior Vice President of Scratch, offers up her take on the question of attention: how we get it, how we hold it and how we use it to create what’s next. “Viacom...
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As Convention Season Arrives, Trio of Viacom Brands Crank up Political Coverage
The U.S. is scheduled to elect a new commander in chief in less than four months. The next president will likely impact legislation regarding, among other issues, LGBT rights, gun control, and climate...
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A Super Sweet Resurgence of Reality on MTV
In 2005, a show called My Super Sweet 16 premiered on MTV. I was 14, fixated yet mildly disturbed as I watched teenagers just a couple of years my senior scream at their parents for buying the wrong...
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LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the...
Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. For Pride Month (June), we published stories on the most...
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Nickelodeon’s Hey Arnold!: The Jungle Movie Is No Ordinary Field Trip
This Thanksgiving, Nickelodeon is serving up a feast of nostalgia with a feature-length TV movie revival of its iconic 90s cartoon, Hey Arnold! Hey Arnold!: The Jungle Movie will finally answer some...
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